SEO Brisbane and the importance of Customer Lifetime Value

Customer Lifetime Value (CLV) is a measure of how much profit a customer will bring to your business over the lifetime of the relationship that exists between you two. The customer is the most valuable asset in your business. Knowing how to acquire and maintain this great asset is the key to a profitable business. CLV helps you determine where to commit you money in marketing campaigns before you launch them in order to reap higher benefits.

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your Brisbane business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments. One such investment may be seo brisbane today. Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

Calculating CLV

There are several formulas to arrive at the Lifetime Value of a given customer; the most efficient one is given by:

CLV = (Sales per customer) x (Customer lifetime) x (Number of referrals) x

(The percentage of referrals that turns customers) – (Cost of sales)

To arrive at these data you can use the following simple steps to estimate each parameter.

Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your business

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments.

Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.

Concrete Cutting Brisbane

DIY vs Hiring a Concrete Cutting Service – including a Step by Step Guide

There is a vast variety of concrete saws and equipment that can be hired to do that pesky DIY project that you have always wanted to get done. But when should you hire a professional and when should you just give it a crack? To do your concrete cutting or core drilling job properly and on budget you will need: the right equipment, the right type – wet or dry, the right protection for yourself and the environment, the right skills and the right value for money. There is lots to consider, but if you read on and follow this step by step guide we can explore this in a little more detail.

Step 1.Choose the right equipment: For gener slab cutting Brisbane you will need a Floor Saw or Kwik Cut Saw (Hand Saw). This process is used when reasonably level and flat surfaces have to be cut and includes cutting through reinforced concrete, precast concrete, and other structural materials.

These surfaces include floors, roofs, bridge decks and suspended slabs. The surfaces are usually cut to provide expansion joints, to make openings for ducts, elevators, stairwells, machine pads, trenching and for demolition purposes.

For wall sawing Brisbane you will need a Kwik Cut Saw (Hand Saw) or Ring Saw. This process is used for the cutting of openings in vertical surfaces and surfaces with slopes so great that floor saws cannot be used.

These surfaces are usually cut to provide for doors, windows, vaults, silos, chests, foundations, ducts or large diameter pipes, or to remove part or all of existing walls. For core drilling Brisbane through a floor or wall you will need a core drill. Core drills can usually drill holes from 25mm dia – 660mm dia. This process is used for the drilling of circular holes in reinforced concrete, precast concrete, asphalt, brick, cinderblock and other structural materials. Usually the holes are made for electrical, plumbing, heating, sewer and sprinkler installations. Other applications include holes to anchor bolts or lifting rods, to place explosive charges, to install load carrying devices, or for analysis of the structure of the rock.

Step 2. Wet or Dry cutting? I don’t mean to scare you here, but cutting concrete can be very messy. You can probably figure out that the dry cutting means cutting without water and should be less messy… hmm not so sure. Cutting without water means dust and lots of it. Very messy, minute particles of concrete will billow into a thick cloud of grey concrete dust or red brick dust and coat everything nearby you own. Personally I prefer the wet cutting machines. Even though the mess is wet grey or red slurry, it is much easier to clean up all the mess with a wetvac (wet and dry vacuum cleaner) and a wipe over with a damp cloth. Dust on the other hand can get absolutely everywhere.

Step 3. Protect yourself and the environment. Basic safety equipment you will need include goggles, ear plugs, safety boots/steel capped gumboots and gloves. If you have chosen a dry cutting machine you will also need to work with a dust mask on to protect your lungs, and sun protection and long sleeves if you are working outside.

Cutting concrete can be very noisy so be mindful of neighbors and nearby businesses in case of noise pollution and air pollution. Think about what is below you if you are cutting on a floor higher than ground floor. Sadly I have heard of some terrible injuries because of falling cores and no safety barriers. Protect the environment with plastic sheeting, extraction fans and a wet/dry vacuum cleaner. In many countries, letting waste such as concrete slurry go down the drain is against the law and you will be fined.

Step 4. Check if you have the right skills. There are many dangers associated with concrete cutting equipment. Even though this equipment can be readily hired, this equipment should only be operated by experienced personnel. You won’t need to google ‘saw injuries’ to imagine the dangers of operating such powerful equipment without the right know how and strength.

Step 5. Check out the cost. Believe it or not the cost to hire a skilled professional who has all the equipment needed and can get the job done with minimal fuss, is often not much more than hiring the equipment yourself. Aside from the safety risk, mistakes in concrete are expensive if you get it wrong. Before you go ahead with the hire, at least get an idea of price from a professional by obtaining a quote.

For example you may be surprised to know that at elliottandfyfe.com.au you can hire a Brisbane concrete cutting operator to do a basic job for about $150.00. That’s hardly more than the cost of hiring the concrete cutting equipment, and comes with a skilled operator to do the hard work. Might just be worth the call?

Shaun McCabe Elliott and Fyfe Concrete Cutting Service – Brisbane. For an obligation free quote on any job call 07 3806 9100 or 0411 554 737.

Acne Treatment Brisbane

IPL (Intense Pulsed Light) is a light based technology which treats several skin conditions in one treatment. It works in the deeper layers of the skin where traditional skincare cannot reach, thus achieving a far superior result.
Skin concerns such as pigmentation, freckling, sun damage, capillaries, redness, acne scarring and rosacea may be treated with photorejuvenation.

Pulses of light are applied to the skin via a handpiece which filters the wavelengths of light through a layer of ultrasound gel. The treatments remove most types of sun induced pigmentation like freckling, age spots and sun damage. By lessening the darker pigmentation IPL leaves the skin with a more even tone. Vascular skin concerns including capillaries, redness, acne scarring and rosacea are also targeted by the broad wavelengths of light. IPL works particularly well on red acne scarring that is left behind after undergoing acne treatments.

As most people will have several skin concerns, this treatment has become popular as it can address them all. The IPL photorejuvenation also stimulates the production of collagen which will plump and smooth the texture of the skin, improving fine lines, wrinkles and pitted scarring.

There is little or no downtime involved with photorejuvenation. Most people will experience some redness and heat in the area which subsides in several hours after treatment. The most common treatment areas are face, neck, décolletage/chest area and backs of hands.

Photorejuvenation treatments can be utilised as a once off treatment, however a course of treatments will promote the best results. A progressive result can be expected with a change usually noticed within a week after a session which is why IPL Photorejuvenation has gained such popularity among both men and women.

If you are looking for a Laser Clinic Brisbane that offers Acne Treatment Brisbane and IPL Brisbane then please see Image by Laser for a free consultation.